عنوان کتاب: Marketing Management (13th Edition)
by Philip Kotler, Kevin Keller
سال: 2008
ویرایش: 13
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 816-719
شابک: 0136009980
نوع فایل: PDF
حجم: 40.00 مگابایت
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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